Email makes you money when done correctly.

Emails build and cement your relationship—the trust and loyalty—that your customer has towards you. And the more they like you, the more they will buy and the higher your Lifetime Customer Value and overall long-term performance of your business.

But there are challenges...

However, the good news is, you don’t need to shout louder. You just need to communicate smarter. You don’t need to sell harder—ironically you can actually sell much more by implementing a softer touch. And finally, it doesn't need to be that complicated with a million different tools.

In this masterclass titled Old Wine, New Bottles – The Secret To Creating EPIC EMAILS for the 21st Century, you'll find out why email is (or should be...!) still the top revenue channel for ecommerce brands.

You'll discover a proven system based on the right principles and get a 10-step email design checklist that will help you succeed.

About Sue Rice

Nicknamed the ‘female David Ogilvy’, Sue Rice is a long-time marketing strategist, professional copywriter and international communications expert. A veteran student of marketing both on and offline, Rice is well-known for her legendary writing and presentation skills and out-of-the-box thinking.

She currently runs a premiere copywriting agency called SLICE International which offers 3 lines of products:

• Live virtual workshops which teach individuals how to produce high-converting emails, webinars, web pages and much more
• Copy critiques which can help you dramatically improve any writing asset 
• Done-For-You copywriting services for a variety of your writing needs including email sequences, website pages, video scripts and much more.

A native Californian and Stanford University graduate, Sue started her career working for Ogilvy & Mather on Madison Avenue. A few years later, she was asked to be part of a 4 person team to help run BBDO Europe headquarters in Paris as their Communications Director in charge of 25 countries and $3 billion worth of business.
In the mid-90s, Sue started her own communications company supplying marketing strategy and copy to some of the world’s best known companies.

She has worked with hundreds of large international companies including ASSA ABLOY, BBDO Advertising, Ericsson, FIAT, General Foods, Gillette, L’Oréal, LEGO, Nike, SNCF Railways, TBWA Advertising, the United Nations, the University of California and Young & Rubicam Advertising. She has also worked with dozens of entrepreneurs and startups.
Sue Rice is a published author and veteran public speaker.

An American, she is based in France and divides her time between Paris and her home in Burgundy.