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Schedule of Events
Note: With your free Ecommerce Email Marketing Summit pass, you can watch the expert sessions for 48 hours from when they broadcast. After that you will be redirected to purchase the Premium Pass to get lifetime access.
If you’re a Premium Pass member, this page is NOT your members area. You need to log in to the Premium Pass members area to access the expert sessions (you’ll find the link in the email you received).
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DAY 1
Austin Brawner
October 16, Tuesday @ 10:00 AM EST | 7:00 AM PST
How To Design Your Ecommerce Email Marketing Strategy For Fast Growth
In this opening keynote, Austin Brawner will give you detailed advice on how to design your ecommerce email marketing strategy for fast growth by sending smarter and more profitable emails.
At a time when advertising is getting more expensive by the month, marketing with email is a simple way to leverage your brand’s marketing strategy while keeping costs down.
The simple fact is that email is a cheaper and more effective way to sell your product than many other strategies, including pay-per-click. One of the key reasons for this success is that the low cost of email allows you to capture larger profit from repeat purchases, which are essential to scaling an ecommerce business.
Sue Rice
October 16, Tuesday @ 11:30 AM EST | 8:30 AM PST
Old Wine, New Bottles – The Secret To Creating EPIC EMAILS for the 21st Century
Email makes you money when done correctly.
Emails build and cement your relationship—the trust and loyalty—that your customer has towards you. And the more they like you, the more they will buy and the higher your Lifetime Customer Value and overall long-term performance of your business.
In this masterclass titled Old Wine, New Bottles – The Secret To Creating EPIC EMAILS for the 21st Century, you'll find out why email is (or should be...!) still the top revenue channel for ecommerce brands.
Glen Thomson
October 16, Tuesday @ 1:30 PM EST | 10:30 AM PST
Case Study: Using Quiz Funnels To Get 66% Email Opt-in Rate And Adding 6 Figures To Store Revenue Without Extra Ad Spend
Personalization is quickly becoming a critical component to any online marketing strategy. It allows you to create compelling advertising that speaks to what a customer wants, and why they want it. When you personalize your marketing, buyers are left with a satisfying experience that will keep them coming back.
In this session, Glen Thomson will detail the front-end specifics of an effective personalization strategy, the survey funnel. He presents a case study on how a small, regional ecommerce store was able to add 6 figures into their revenue, just by catering better to their existing visitors.
Alexandra Edelstein
October 16, Tuesday @ 2:30 PM EST | 11:30 AM PST
Unlocking The Power Of Email Automation: Multiply Your Results With A Comprehensive Framework For Your Marketing Automation Strategy
In this masterclass you'll get a comprehensive framework for building (or improving) your marketing automation strategy. Alexandra will explain the 3 stages of building a solid email marketing automation strategy, and detailed step-by-step instructions for each stage.
This framework works on ANY email service provider, regardless of what you are using.
Miikka Kukkosuo
October 16, Tuesday @ 4:00 PM EST | 1:00 PM PST
The Top 5 Automated Customer Lifecycle Email Sequences That Every Store Needs To Drive Revenue (And How You Get Them Done)
Every ecommerce business needs automated, behavior-based email messages over the customer lifecycle. But what should you prioritize, and how to know if something is working?
In this practical session you'll understand where to start if you have no automation in place currently, and, if you already have been working with automation, what are some of most effective ways to structure these sequences and the 1% that will set you apart from the masses.
DAY 2
Mike Jackness
October 17, Wednesday @ 10:00 AM EST | 7:00 AM PST
How To Build Your Ecommerce Email List With Giveaways, Profitably
Do you ever wonder how some brands manage to build extensive email lists from scratch, often before their product is even created or introduced to the market?
In this session, we are joined by Mike Jackness, Co-Founder, EcomCrew, and a seven-figure entrepreneur who has done just that. In this interview, Mike details his “Trifecta Method,” the specific Facebook ad and email marketing tactic that created virality for his brand. Combined with specific follow-up email sequences, he shares how it will keep your customers coming back again and again. He also shares a ninja trick he's used to build a list to successfully launch a new product in a completely new niche, without an existing audience.
Adii Pienaar
October 17, Wednesday @ 11:30 AM EST | 8:30 AM PST
Abandoned Cart Emails That Work: How To Design A Perfect Cart Recovery Sequence
In this session of the Ecommerce Email Marketing Summit, Adii Pienaar shares successful tips and tactics to convert abandoned carts into sales.
Abandoned cart rates are on the rise, but there are many things you can do to recover sales from these customers and stay front of mind.
In this session, Adii addresses key issues leading to abandoned carts on ecommerce websites, and presents a 4-part cart abandonment sequence that you can use.